BUS1006 Marketing Fundamentals

Unit BUS1006/102 Marketing Fundamentals
Semester 1 2017
Assessment Assessment 2 Part A Draft Report
Assessment 2 Part B Final Report
Due Part A Week 6
Part B Week 10
Weight Part A 3%
Part B 22%
Submission Part A: Submit to the Assessment 2 Part A Draft Turnitin link via BUS1006/102 Moodle page
Part B: Submit to the Assessment 2 Part B Draft Turnitin link via BUS1006/102 Moodle page
Structure Use the Template available on Moodle in the Assessments folder
Details Assignment Help Australia
Assessment 2 will familiarise students with the major components of a marketing plan. In addition to understanding common marketing frameworks, students will develop their research, problem solving, critical thinking skills and teamwork skills necessary for the workplace.
Your group will be allocated a company to be the focus of this assessment. As a group you will assist each other to complete these sections, including comprehension and research of each section. The report is divided into sections to assist division of workload and evaluation.
Sections are detailed below:
• Section 1: Cultural Forces Analysis, Segmentation, Promotion Strategy and Reference List.
• Section 2: Competition, Political/Legal Forces Analysis, Positioning, Price Strategy and Reference List.
• Section 3: Technological Forces Analysis, Target Market, Product and Place Strategy, and Reference List.
• Section 4: All Team Members will complete the Title Page, Table of Contents, and 1 page Executive Summary and Introduction, Conclusion, and one Peer Evaluation per group member.
To complete this assessment you need to gather secondary research including but not limited to Government reports, Industry reports, Newspaper articles, Books and Journal articles. You will benefit from using the EBSCO Databases accessed through the Library Moodle page.
Plagiarism and copying information from another student or online sources will not be tolerated. You MUST acknowledge the author of any research you use in your report. To avoid plagiarism, you will apply proper Harvard Style Referencing (ask your lecturer and/or the librarian if you do not know what this means).
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In the case where one team member ceases contact and/or contribution to the group work, the group must notify and consult with the Lecturer as soon as possible. To help identify freeloading, all students will submit a peer evaluation in both PART A and PART B.
Submission Requirements Before submission, you ensure the submitted work satisfies the following requirements:
• Use the Report template.
• Fill in the group charter and adhere to the assigned section.
• Submit one report per group.
• Correct Harvard referencing used.
• Typewritten and submitted to Turnitin before the due date.
• Each section should be between 800 – 1000 words (excluding Section 4).
• 12 point Times New Roman font with 1.5 spacing.
Australian Institute of Higher Education
CRICOS Provider Code: 03147A
Level 4, 451 Pitt Street Sydney NSW 2000 Australia
T: +612 9020 8050 E: enquiries@aih.nsw.edu.au W: www.aih.nsw.edu.au

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