Project outline and time plan
Project outline for the current project would provide the total number of chapters or phases for the project which are required in order to accomplish the research. Mainly there would be five major chapters; however methodology chapter would be a part of the initial project planning.
Chapter-1 Research planning: The first chapter in the present research would be research planning and would include the activities such as research activities, objective research method and sampling plan (Gulati and Garino, 2000). Research methodology would be selected in the first chapter in order to carry out the present research according to selected research methodology so that there are no issues with the research plan at later stage of research.
Chapter-2 Literature review: Literature review chapter for the current research would include the secondary data for the research wherein existing data pertaining to customer relationship management and service recovery would be covered in order to understand the CRM strategy for Emirates.
Chapter-3 Research methodology: This chapter would include the detailed research methodology which would be exploratory making use of primary & secondary research data.
Chapter-4 Data collection: This chapter would collect the data through primary and secondary sources as per the data collection plan developed in chapter 3.
Chapter-5 Data analysis and discussion: This chapter would analyze the data collected in present research through statistical and content analysis method. Discussion would be done on the key trends pertaining to the data collected for current research.
Chapter-6 Conclusion and recommendations: This chapter would include the conclusion for present research along with recommendations in order to strengthen the CRM strategy for Emirates so that a loyal customer base can be maintained by the organization (Jackson, 2004).
Time plan for conducting present research would be 4 months in which entire stages of research would be accomplished starting from conducting research planning to final report preparation for the current dissertation project. A time plan for the present research can be given as under with the help of table and Gantt chart:
||Data collecting and analysis
||Final business research thesis
As shown above that there would be four major phase for the present research which are research planning, literature review, data collection & analysis and final business research thesis preparation. The total time taken for the research would be 4 months under which entire project would be accomplished. The time constraint for the present project would be taken and measured so that project can be accomplished within given time duration.
Showing the Gantt chart for current research project