HI5004 Marketing Management Tri1

  • HI5004 Marketing Management Tri1 2014
    Group Assignment Guidelines

    Written Report 20 marks Presentation 10 marks
    Written report Due Week 10
    (Fri 5pm, both hard copy on lvl 6 and soft copy on BB)
    Words limit 3000 Presentation Due Week 9 &10
    (As per your allocated time and week)
    • Choose an organization form the following Industries:
    – Australian Dairy farmers
    – Hybrid car (choose one brand)
    – Australian wool industry
    – Business schools in Australia
    – HSBC

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    – Bank of China
    – Organic food
    – Health and fitness industry
    – Research industry (example CSIRO)
    – Any non profit organization like Red cross or Salvation army
    – Any small to medium size company in Australia
    • Discussion on theory maximum 20%
    • This assignment is in report form with the following headings:
    – Executive summary
    – Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
    – Comments on both Micro and Macro environmental forces affecting the company
    – Brief analysis of consumer perceptions and behaviour about the brand/company
    – Marketing Mix (brief discussion)
    – Your comments or any recommendations
    • References Harvard style
    • Research at least 3 to 4 academic articles on the topic
    • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
    • To do well groups need to do a quality research and follow the structure with application of marketing concepts.
    • For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.



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