Unit 1: Travel and Tourism Sector

Unit
1: Travel and Tourism Sector QCF L4 Session September 2014
HND Assignment Brief
Programme title
BTEC Level 5 HND
in Travel and Tourism Management
Unit
number and title
Unit
1
Travel and Tourism Sector
Assignment number
and title
1 of 1
Travel and
Tourism Environment
and Activities
Student name
Assessor (receiving the work)
Dora Vulic
Issue date
10 October
2014
Deadline(s)
12-17 Jan
2015
Resubmission
Y
Deadline
17-24 Jan
15
Late submission:
Work submitted after the deadline will be marked as
a pass grade
unless extenuating circumstances
apply- see programme handbook for further
information. Work submitted later than two weeks
after the deadline
will not be accepted.
Feedback
Feedback will
be available within 3 weeks
of the submission date.
Evidence
checklist
Check this
carefully to

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Unit 4 – Personal  and professional development in health and social care
make sure you hand in the right work
We
need to see:
Tick □ □
1. All
written works should
be in report format and cited with appropriate
sources where required.
2. All
statistical data used should be supplied
in Appendix, suitably titled and cross-referenced to body of text.
General Guidelines
· The work you submit must
be in your own words. If
you use a quote or a
illustration from somewhere you must give the
source.
· Include a reference list
at the end of your document.
You must give all your sources
of information.
· Make sure your
work
is clearly presented and that you use correct
grammar. · Wherever possible
use a word processor and its
“spell-checker”.
Introduction
and background notes
Assignment
Context and Scenario __________________________________________________________________________
Scenario 1 (use
this
case study scenario to do
task 1 and 2 in the next
page)
You work at the South of England Regional Development Agency (SEDA) which promotes and enables economic growth in the south of England by supporting organisations to identify and meet economic challenges and opportunities. Over the last 30 months the Pound
Sterling (£) has weakened
making the United Kingdom an attractive travel and tourism destination. SEDA’s area includes Greater London
even though London
has its
own
local development
agencies.
According to Visit Britain, the Deloitte study “The Economic Contribution of the Visitor Economy –
UK and the nations” published by in association with Oxford Economics calculated that tourism was
worth £115.4bn to the United Kingdom economy in 2009 once the direct and indirect
impacts are
taken into account, equivalent to 8.9% of United Kingdom Gross Domestic Product. It was estimated that tourism would account for a similar proportion of the overall UK economy in 2020 as it did in
2008
(8.8%). Travel and tourism is the United Kingdom’s third highest export earner after chemicals and financial services.
The government has recognised the economic significance of the travel and tourism sector in terms of creating employment, contributing to the balance of payments and stimulating economic growth. However,
it also recognises that there is more to be done to engage a wider range of businesses in promoting the United Kingdom’s travel and tourism sector. It is expected that new markets will open up as the growing wealth of the middle classes
in countries
such as China and India will want to
enjoy visiting abroad. With its history, culture and a series of major international sporting events due to take place in the next decade the United Kingdom appears to be in a good position to enjoy a
growth
in
travel and tourism in the next decade.
Scenario 2(use
this
case study scenario
to do task 3 in the next page)
London is a major travel and tourism destination for domestic and international
visitors and tourism has a series of effects both on the local
and the national economy.
There are the direct effects of spending
by visitors on travel, accommodation and visiting attractions.
There are indirect effects as travel providers, hotels and visitor attractions purchase goods and services that are essential
to the operation of these services. Then there are induced effects as employees and investors in the travel and tourism sector spend their incomes. The
multiplier effect is significant. The
capital infrastructure needs to be developed to accommodate visitors and to provide them with both good services and a positive
impression.
There are negative impacts arising out of travel and tourism activities. These range from
additional pollution such as the
noise pollution caused to residents under flight paths to
airports to overcrowding at transport hubs and the need
to improve the infrastructure. Reliance on travel and tourism carries a risk that should the £stg strengthen then there will be
a negative impact on the number of international
visitors and their spending
if they come from countries that have
strengthening currencies. Increases in employment are usually in
jobs where wages
and job security are relatively poor.

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However both the national government and the London Mayor recognise the importance of travel and tourism. There is a London Tourism Action Plan but not everyone is enthusiastic about tourism as an industry and
its consequences for London.
2
L O
LO 1
LO 2
LO 2
LO 3
LO 4
What
you must
do:
Grading Criteria
Task 1
You want to
promote
the South
of England
as a travel and tourism
destination and
have been asked to produce a briefing paper for the
development officers who
will
work with
travel
and tourism businesses to help them promote their activities.
Produce the
briefing
paper
in which you:
· explain the
key historical developments in
the
travel
and tourism
sector in the
United
Kingdom
· explain the structure of
the travel
and
tourism
sector in the United Kingdom
· analyse the function of government, government sponsored bodies and international
agencies in promoting travel and tourism
to and
in the
United
Kingdom
· explain how local and national economic
policy influences the success
of
the travel and tourism sector in the United
Kingdom.
Task 2
There have been a number of
recent
developments internationally that affect
travel and
tourism in
other
countries. Produce an appendix
for the
report in which you
compare
the United Kingdom as a travel
and tourist destination with other
countries
such
as Egypt, Thailand and Mexico in which you:
· discuss the implications
of
political change on the
travel and tourism
sector in different
countries.
Task 3
You have been asked to
produce an account of
London’s growing attractiveness
as a
visitor

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destination to be published in
London Business Today in which you:
· explain the factors affecting tourism demand in London
· explain how supply
has changed to meet the effects of demand for tourism related products
and services
in
London
· evaluate
the
main positive and negative economic,
environmental
and
social
impacts of tourism on London and the surrounding areas
· explain strategies that can be used to minimise
the negative
tourism impacts while maximising the positive tourism impacts on London
and
the surrounding
areas.
P 1.1
P 1.2,
P 2.1, M1 D 1
P 2.2
P2.3 M 2
P 3.1
P 3.2
M 3
P 4.1 D
2
P 4.2
3
How your work will
be assessed
1. Your work will be assessed using the Grading Criteria
shown below under Grading Criteria
and Learning Outcomes. These are shown against the tasks so that you know exactly which task(s)
refer to which criteria.
2. In the assignment you will have the opportunity to achieve
at all levels – Pass,
Merit or Distinction – and your highest achievement for each of the Grading Criteria will count. Occasionally a particular task may offer restricted
opportunities (i.e. the best grade anyone
could achieve would be a Pass or Merit) in which
case the maximum grade
will be specified.
3. In in the event your
work
does not meet the Pass criterion
in any of the Grading Criteria you will receive
a R grades and will
need to consult your assessing tutor about
resubmission or
other opportunities to achieve the grades.
Grading Criteria
Learning
outcomes
LO1
Understand the history and structure of
the travel and tourism sector
LO2
Understand
the influence of local and national government and international agencies on the travel
and tourism sector
LO3

Unit 4 – Personal  and professional development in health and social care
Understand the effects of supply
and demand on the travel and tourism sector LO4
Understand
the impacts of tourism
Pass
1.1 Explain
key historical developments in the travel and tourism sector
1.2 Explain the structure of
the travel and tourism industry
1.1 Analyse the
function of government, government sponsored bodies and international
agencies in travel and tourism
1.2 Explain how local
and national economic policy influences the success of
the travel and tourism sector
1.3 Discuss the implications of political change on the travel and tourism in
different countries
3.1 Explain
the main factors affecting tourism demand
3.2 Explain how supply
has changed to meet the effects of demand
4.1 Evaluate the main economic, environmental and social impacts
of tourism
4.2 Explain
strategies that can
be used to minimize the negative impacts whilst
maximizing the positive impacts
Merit and distinction
assessment criteria (contextualized)
M
1
M
2
M
3
D
1
D
2
· Critically analyse the
function of
government, government sponsored bodies in promoting tourism the UK.
· Critically examine the implications of
political change on
the
travel and tourism sector
in
different
countries (comparison).
· Analyse how supply and demand
for
tourism related products and services in London have
changed lately.
· Evaluate the role of international
agencies
in promoting
travel
and
tourism in the United
Kingdom.
· evaluate two economic, environmental and social impacts
of tourism on London and the
surrounding

 

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