UNIT 34: HERITAGE AND CULTURAL TOURISM MANAGEMENT

UNIT 34: HERITAGE AND CULTURAL TOURISM
MANAGEMENT

Heritage and Cultural Tourism Management L/601/1757 
LO1 Understand
the growth and development of the heritage and cultural industry within travel
and tourism

Understand the growth and development of the heritage and cultural industry
within travel and tourism Heritage: definitions of heritage; analysis of its
importance and interest Attractions: different types of attractions; sites and
venues; accessibility and sustainability of transport; up-skilling and re-training
staff; changing staff profiles Natural: aspects of heritage including
landscape, coastlines, national parks, forests, woodlands, wildlife, other
habitats; impact of the travel and tourism sector on the conservation and
sustainability of such sites Constructed: built heritage environment eg
museums, historic buildings, artefacts, archaeological sites, transport,
industrial heritage, sport-related heritage sites, themed sites, public art,
sculpture and monuments Cultural heritage: role of heritage industry in shaping
and sustaining cultural identity; regional and national costume eg song, dance,
myth, legend, folklore, language and food; impact of issues Conflicts of
interest: access versus conservation eg erosion, impact of visitors on sites
and their immediate environments, presentation of heritage and culture to
visitors, planning and land use, brown field sites versus green field sites,
conservation threats imposed by further growth; potential role and impact of
new technologies eg virtual reality and interactive software; access to the new
technologies eg capital costs and revenue generation, training and up-skilling
of staff, management of change

                                                                                                UNIT 27: FURTHER ASPECTS OF CONTRACT AND TORT
1.1 analyse the
growth and development of the heritage and cultural industry
1.2
discuss potential conflicts in the conservation of heritage and cultural
resources 

 LO2 Understand the purpose of heritage and
cultural attractions within the travel and tourism sector 

Understand the purpose of heritage and cultural attractions within the travel
and tourism sector Purpose of heritage and culture: purpose eg education,
research, recreation, entertainment Customers: categories eg segmentation,
target groups, visitor levels and usage rates, overall status of heritage and
culture as a leisure activity, income generation and links with tourism and
urban regeneration, specialist groups

2.1 assess the purpose of heritage and cultural
attractions in meeting the needs of different customers




LO3 Understand
roles, responsibilities and ownership of organisations in the heritage and
cultural industry
Understand roles, responsibilities and ownership of organisations in the
heritage and cultural industry Ownership of heritage and culture: ownership eg
public and commercial ownership, mission and values, objectives and income
generation; role in education, training and conservation; control of access and
preservation of cultural heritage; role and operation of charitable trusts eg
mission and values, management roles and responsibilities Organisations:
structure and remits of government agencies; voluntary bodies; government
departments; specialist conservation groups; role of national governmental
departments Roles and responsibilities: funding, advisory and legislative;
changes eg new technologies, changes in attractions and income generation, new
merchandising
3.1 evaluate
the impact of different types of ownership on the management of heritage and
cultural sites

3.2 analyse
roles and responsibilities of organisations in the heritage and cultural
industry
LO4 Understand the role of methods of interpretation
within the heritage and culture industry

Understand the role of methods of interpretation
within the heritage and culture industry Interpretation: importance of
interpretation to the visitor experience; relevance of a thematic approach to
interpretation Media for interpretation: media eg published material,
audio-visual, interactive technology, drama and role play, audio and other
sensory techniques Meeting audience needs: importance of establishing audience
needs for effective interpretation; language levels; combination of
interpretative media to achieve appropriate effects

 Principles of health  and social care practice

4.1 evaluate methods and media used for interpretation
within the heritage and cultural industry for tourists



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