Tour Operations Management T/601/1753

LO1 Understand
the tour operators industry within the travel and tourism sector
Understand the tour operators industry within the travel and tourism sector
Tour operators: as defined by EU Package Travel Directive; different types of
tour operators including outbound operators, domestic operators, incoming
operators, specialist operators, direct sell operators Industry: identification
of major tour operators including their origins, ownership, market segments,
competition, identification of specific operators within each category; scale
eg number of passengers carried, market share, turnover; products and services
to meet different markets; vertical and horizontal integration in leading

Understanding specific need in health and social care
operators; impact of integration; European and global links; trends to include
changing trends in holidays (eg mass market tourism to customisation, product
range, all-inclusive holidays), expansion of the cruise market; environmental
awareness of tour operators, responsible tourism; effect of economy and other
external factors eg discounting, emergence of e-commerce, budget airlines; role
of trade bodies including The Travel Association (ABTA), Association of
Independent Tour Operators (AITO), Federation of Tour Operators (FTO),
UKinbound, the UK Civil Aviation Authority (CAA)

1.1 analyse the effects of current and recent trends
and developments on the tour operators industry

LO2 Understand
stages involved in creating holidays

Understand stages involved in creating holidays Stages: steps eg market
research; planning and scheduling; forecasting; contracting eg allocation,
commitment, ad hoc, time series charters, split charters, ad hoc chartering,
scheduled services, using air brokers; costing the holiday (fixed and variable
costs, direct and indirect costs, load factors, mark-up, profit margins,
seasonal flexing, competitive pricing, skimming, special offers, discounting
strategies, currency exchange eg forward buying of currency, interest earning,
cash flow); timescales
unit 4 marketing principles

2.1 assess the
stages and timescales involved in developing holidays
2.2 evaluate
the suitability of different methods of contracting for different components of
the holiday and different types of tour operator
calculate the selling price of a holiday from given information

Unit 4 – Personal  and professional development in health and social care
LO3 Be able to review brochures and methods of distribution used to sell

Be able to review brochures and methods of distribution used to sell holidays
Brochures: recognition of the planning issues including deciding the format
(content, structure, style, paper quality, size), based on product, target
market and budget, determining print specifications, print run, multiple
editions; timescales and stages of production including creative brief,
copywriting, proofing, colour proof, printing; brochure launch; recognition of
legal implications; other formats eg CD, video, internet, intranet, television;
examination of distribution channels eg direct mail, specialist carriers,
haulier, consolidated delivery companies, travel agencies, intensive/selective
distribution systems; racking agreements Methods of distribution: methods eg
direct sell, agencies, call centres, internet, teletext, telephone
3.1 evaluate
the planning decisions taken for the design of a selected brochure
3.2 assess the
suitability of alternatives to a traditional brochure for different types of
tour operator

Influences on health and social care organization 
evaluate the suitability of different methods of distribution used to sell a
holiday for different types of tour operator
LO4 Understand strategic and tactical decision making for tour operators

Understand strategic and tactical decision
making for tour operators Strategic: examination of strategic decisions eg
volume, pricing strategies, surcharge policy, positioning and image/branding,
choice of product in relation to customer portfolio, distribution decisions;
investment funded by capitalisation eg cruise ships and aircraft Tactical:
responses eg triggered by competition, price wars, external factors; decisions
eg fluid pricing, yield management, maximising occupancy of contracted beds,
utilisation of coach and aircraft seats, consolidations; tactical marketing eg
discounting, late sales
Unit 16 understanding specific need in health and social care

4.1 evaluate


Unit 4 – Personal  and professional development in health and social care
the strategic decisions made by different types of tour operator
compare the tactical decisions that could be taken by a selected tour operator
in different situations


Travel and tourism Management


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