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Module Code: LD9634
Module Title:

Designing and Implementing SME Business Strategy

 

 

Distributed on:   Hand in Date:  

Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal.  Students are advised to read and follow this information.

Instructions for the Assessment of this module:

Summative Assessment

Assessment of this module is by a 3000 word strategic management report, which will use only secondary research.

The report will provide an analysisand reflection on your own SME or on the following SME business which will be allocated to you by your tutor:

  • 1/

Produce a report for the management team of the company that describes the strategic position of the firm operations highlighting theuncertain and ambiguousinternational business environment.(MLO1)

  • 2/

Critically, evaluate the dynamic nature of the international business environment and how this might influence the development of a strategy for the firm’s position in their current or potential global market and competition. (MLO2)AOL 2 Data Collection point.

  • 3/

Develop a potential business strategy for the firm using an array of strategic management tools that are appropriate for an SME operation. (MLO3)

  • Please read in conjunction with the handout “Guidance Instructions on BECM Strategy Assessment”.

Your answers should consider appropriate and relevant theories, models and concepts which demonstrate wider reading and which are appropriately cited and referenced using the APA referencing system.

Word limits and penalties for assignments

If the assignment is within +10% of the stated word limit no penalty will apply.

The word count is to be declared on the front page of your assignment and the assignment cover sheet.  The word count does not include:

·       Title and Contents page ·       Reference list ·       Appendices ·      Appropriate tables, figures and illustrations
·       Glossary ·       Bibliography ·       Quotes from interviews and focus groups.

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.

If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct.

If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted.

For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.

Students are advised that they may be asked to submit an electronic version of their assignment and so should retain an electronic version of the assignment.

Time limits and penalties for presentations when they are part of an assignment

The time allocated for the presentation must be adhered to.  At the end of this time, the presentation will be stopped and will be marked based on what has been delivered within the time limit. This can cause disruption and therefore students are advised to rehearse their presentations and also keep strict control of the presentation when it is being delivered.

Submission of Assessment:

You should submit your assessments electronically to the Turnitin Submission Tool within the module ELearning Site.  This can be found in the Assessment and Submission section

Your assignment will be marked and feedback offered 20 working days from the hand in date (excludes institutional closure).

You must also keep a copy of your assignment for your own records in case a second copy is required. The assignment submitted will not be returned to you, so again keep a copy for your own use.

It is your responsibility as the student to ensure that you are submitting your final and complete assignment to be marked.  Only send your assignment to the above email address to avoid confusion.

Programme (Level) Learning Outcomes that this module contributes to:

Knowledge & Understanding:

6.1.1   Demonstrate critical understanding of key aspects of enterprise, entrepreneurship, business, management and leadership knowledge, at least some of which are at or informed by the forefront of aspects of the discipline.

6.1.2 Demonstrate an appreciation of the uncertainty, ambiguity and limits of knowledge

Intellectual / Professional Skills & Abilities:

6.2.1 Apply business, management and leadership knowledge in order to appreciate potential implications for strategic performance in a SME context

6.3.1 Apply techniques of analysis and enquiry through initiating and carrying out investigations into SME business related issues/projects.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

Not assessed

Module Learning Outcomes (MLOs) 1 2 3
 

MLO1 Your appreciation of the uncertainty, ambiguity and limits of knowledge related to business strategy in an SME context.

 

     
 

MLO2 Your critical understanding of the dynamic nature of the business environment and how SMEs can position themselves within their global markets and competition.

AOL 2 Data Collection point

     
 

MLO3 Your ability to apply strategic management tools and frameworks to a given SME context.

 

     


Personal Values Attributes
(Global / Cultural awareness, Ethics, Curiosity) (PVA):

Not assessed

Level 6 Programme Learning Outcomes
Knowledge & Understanding (K&U):

Goal 1 – Acquisition of internationally relevant business, management and leadership knowledge for an SME context

6.1.1   Demonstrate critical understanding of key aspects of enterprise, entrepreneurship, business, management and leadership knowledge, at least some of which are at or informed bythe forefront of aspects of the discipline.

6.1.2Demonstrate an appreciation of the uncertainty, ambiguity and limits of knowledge

Intellectual / Professional Skills & Abilities (IPSA):

Goal 2 – Development of the capability to apply internationally relevant business, management and leadership knowledge in an SME context

6.2.1           Apply business, management and leadership knowledge in order to appreciate potential implications for strategic performance in a SME context

Goal 3 – Development of the capacity for informed enquiry into SME business-related issues/projects

6.3.1Apply techniques of analysis and enquiry through initiating and carrying out investigations into SME business related issues/projects.

Goal 4 – Development of the capacity for personal reflection as a means of informing effective personal contribution in a SME business environment

6.4.1   Demonstrate evidence of how self-reflection has enhanced appreciation of issues to address in developing future potential to contribute effectively in a

SME business /organisational environment

Personal Values Attributes (Global / Cultural Awareness, Ethics, Curiosity) (PVA)

Goal 5 – Reflection on a role as a culturally and ethically aware global citizen

6.5.1 Demonstrate critical understanding of how their own cultural and ethical values may impact on their  ability to engage and work ethically, constructively

and sensitively in diverse environments and/or teams


Assessment Brief –
Undergraduate

Student name: Student ID: Total mark  /100%
Trait Less than 30% Clear Fail 30-39% Fail 40-49% Pass Adequate 50-59% Pass Good 60-69% Pass Very Good 70-79% Excellent 80-89% Outstanding 90-100% Exemplary
 1

Introduction

(20 marks)

Completely insufficient: Insufficient/ limited: Adequate/ basic: Good: Very good: Excellent: Outstanding: Exemplary:
 2

Analysis of the nature of the company’s environment: external conditions and influences affecting the industry

 

(30 marks)

 

AOL 2 Data Collection point

 

Completely insufficient:

 

Analysis of the nature of the company’s environment: external conditions are completely insufficient.

 

The influences affecting the SME have not been rigorously interrogated.

Insufficient/ limited:

 

Analysis of the nature of the company’s environment: external conditions areinsufficient.

 

The influences affecting the SME have not been sufficiently

rigorously interrogated.

Adequate/ basic:

 

Analysis of the nature of the company’s environment: external conditionsis adequate

 

The influences affecting the SME have been adequately

interrogated.

Good:

 

 

Analysis of the nature of the company’s environment: external conditions is good

 

The influences affecting the SME have been

interrogated.to a good standard

Very good:

 

 

Analysis of the nature of the company’s environment: external conditions is very good

 

The influences affecting the SME have been

interrogated.to a very good standard

Excellent:

 

 

Analysis of the nature of the company’s environment: external conditions is excellent

 

The influences affecting the SME have been

interrogated.to an excellent standard

Outstanding:

 

 

Analysis of the nature of the company’s environment: external conditions is outstanding

 

The influences affecting the SME have been

interrogated.to an outstanding standard

Exemplary:

 

 

Analysis of the nature of the company’s environment: external conditions is exemplary

 

The influences affecting the SME have been

interrogated.to an exemplary standard

3

Analysis of the company’s strategic capabilities

 

(20 marks)

 

 

Completely insufficient:

 

Analysis of the company’s strategic capabilities is completely insufficient

 

 

Insufficient/ limited:

 

Analysis of the company’s strategic capabilities is insufficient

 

Adequate/ basic:

 

Analysis of the company’s strategic capabilities is adequate

Good:

 

Analysis of the company’s strategic capabilitiesisgood.

 

Very good:

 

Analysis of the company’s strategic capabilities is Very good

 

Excellent:

 

Analysis of the company’s strategic capabilitiesisexcellent

 

Outstanding:

 

Analysis of the company’s strategic capabilities is outstanding

Exemplary:

 

Analysis of the company’s strategic capabilities is exemplary

4

Evaluation of possible future strategies for the company

 

(20 marks)

Completely insufficient:

 

Evaluation of possible future strategies for the company is completely Insufficent

 

Insufficient:

 

Evaluation of possible future strategies for the company is Insufficent

 

 

Adequate

 

Evaluation of possible future strategies for the company is adequate

Good

 

Evaluation of possible future strategies for the company is good

Very good

 

Evaluation of possible future strategies for the company  is  very good

Excellent

 

Evaluation of possible future strategies for the company  is excellent

Outstanding

 

Evaluation of possible future strategies for the company  is outstanding

Exemplary

 

Evaluation of possible future strategies for the company  is exemplary

5

Conclusion (10 marks)

 

Completely insufficient:

 

The conclusions of this piece of work are completely insufficient

 

Insufficient:

 

The conclusions of this piece of work are insufficient

 

Adequate

 

The conclusions of this piece of work are adequate

Good

 

The conclusions of this piece of work are good

Very good

 

The conclusions of this piece of work are verygood

Excellent

 

The conclusions of this piece of work are excellent

Outstanding

 

The conclusions of this piece of work are outstanding

Exemplary

 

The conclusions of this piece of work are exemplary

Goals…Not Met………Met……..Exceeded

Evaluation (extra comments):

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