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Assignment Brief

Qualification Unit Code
Pearson BTEC Level 5 HND in Business Y/505/8182
Unit Number and Title Unit Level
Unit 7: Business Strategy 5
Assessor Verifier
Jovana Perzic Sean Barrett
Date Issued Formative Feedback Deadline Final Deadline (Summative)
29/09/2014 Dates to be provides by tutor 07/12/2014

(D2 criteria)


Assignment Regulations

  1. AUTHENTICITY AND AUTHENTICATION:Edexcel regulations state: “Students MUST authenticate the evidence that they provide for assessment.”


Therefore, it is mandatory thata cover sheet (template can be found on ABI Learn) clearly stating name, surname and student number, together with the statement of authenticity is attached in the front of your assignment.

If you do not submit this cover page with your assignment (including statement), your assignment will not be marked.

  1. ASSESSMENT AND GRADING: Formal opportunity to provide final formative assessment feedback will be given by ABI College where students will have the opportunity to provide evidence towards all the assessment criteria targeted.Formative Assessment involves both the Assessor and the student in a conversation about their progress and takes place prior to summative assessment. The main function of formative assessment is to provide feedback to enable student to make improvements to consolidate a Pass, or attain a higher grade.

Summative Assessment is a final assessment decision on an assignment tasks in relation to the assessment criteria of each unit. It is the definitive assessment and recording of the student’s achievement.

12 11 10

  1. MARKING SPELLING, PUNCTUATION AND GRAMMAR: Mistakes in spelling and grammar should not influence assessment decisions unless:


  • The mistakes are so problematic that they undermine the evidence of student understanding, or
  • Specific assessment criteria require good communication, spelling and grammar and/or correct use of technical language.


If student work has consistently poor spelling, grammar or languageit will not be accepted for marking and it will be marked as referred.


  1. ADDITIONAL INFORMATION can be found in Student Handbook and Programme Handbook for your HND course available on ABI Learn.



Assignment Guidelines

In answering the questions students are expected to use wide range of academic literature and authoritative practitioner sources.

It is important that the work you produce is carefully planned & written.

Your work should demonstrate:


  1. Your understanding of the theory you have learned (underpinning knowledge) and
  2. Your ability to apply it to real life/contemporary situations/case study (applied knowledge).


When writing your assignment, please follow the instructions below:

General Guidelines: Tick Box
1 All work should be word-processed.  
2 Clear Table of Contents should be presented at the beginning of the assignment.  
3 Highlight each question clearly – identifying task numbers as stated in the assignment brief. Learning Outcome criteria can also be included but must be enclosed in brackets e.g. (LO 1.1)  
4 Use standard font, for example Times New Roman or Arial;

Size: 12; Line and Paragraph Spacing: 1.5

5 Insert Page Numbering (bottom right hand corner)  
6 Please check that your document is set up to British English rather than American English.

British English should be used for writing your assignments.

7 If the assignment is required to be in an essay format avoid bullet points and restrict the use of numberings.  
8 All work should be comprehensively referenced and all sources MUST be acknowledged fully, this includes books & journals used as well websites visited. Details such as page numbers, publishers and publication year should also be stated, in addition to the name of the author(s) and publication. Books, articles and journals should be the main sources;  
9 Follow Harvard Referencing system.  
10 Reference list to be included at the end of the assignment.  
11 Before submitting, spell check the document and read thoroughly for grammatical errors.  
12 It is advised to write between 4,000 – 4,500 words for the assignment on this study level. 5,000 words could be written if Merit or Distinction is attempted for.  

Note: These guideline may be superseded by additional guidelines stated in the specific assignment requirements.


To answer the following tasks, students must choose an appropriate organisation and provide brief introduction to it. Students are encouraged to try to select an organisation that they are familiar with as this will ensure that full opportunity is provided for students to demonstrate their ability to apply the theories and concepts studied to a real business scenario / situation. If you are unable to select an appropriate organisation for this assignment you should contact your module tutor at the earliest opportunity to access alternative case study organisation for use in this assignment instead.


Learning Outcome 1 – Understand the process of strategic planning


Task 1 – Strategic Planning Process

(1.1; 1.2; 1.3)

  • Assess how business mission, vision, objectives, goals and core competencies inform strategic planning of your chosen organisation. (LO 1.1, M2)


  • Analyse the factors that have to be considered when formulating strategic plans for your chosen organisation. (LO 1.2)


  • Evaluate the effectiveness of techniques used when developing strategic business plans of your chosen organisation. (LO 1.3)


Learning Outcome 2 – Be able to formulate a new strategy


Task 2 – Formulating a new strategy

(2.1; 2.2; 2.3; 2.4)

  • Analyse the strategic positioning of your chosen organisation by carrying out SWOT analysis and Value-Chain Analysis of your chosen organisation. (LO 2.1, M3)


  • Carry out PESTLE analysis and Porter’s Five Forces Analysis for your chosen organisation. (LO 2.2, M1)


  • Assess the significance of your chosen company’s stakeholder analysis when formulating new strategy. (LO 2.3)


  • Present a new strategy for your chosen organisation. (LO 2.4, D3)


Learning Outcome 3 – Understand approaches to strategy evaluation


Task 3 – Strategy Evaluation

(3.1; 3.2)

  • Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for your chosen organisation. (LO 3.1)


  • Justify the selection of a strategy chosen for your chosen organisation. (LO 3.2, D1)


Learning Outcome 4 – Understand how to implement a chosen strategy


Task 4 – Implementing strategy

(4.1; 4.2; 4.3)

  • Assess the roles and responsibilities of personnel who are charged with strategy implementation in your chosen organisation. (LO 4.1)


  • Analyse the estimated resource requirements for implementing a new strategy for your chosen organisation. (LO 4.2)


  • Evaluate the contribution of SMART targets to the achievement of strategy implementation in your chosen organisation. (LO 4.3)












Each unit will be graded as a Pass, Merit or Distinction. A pass is awarded for the achievement of all outcomes against the specified assessment criteria. Merit and Distinction grades are awarded for higher-level achievement.

The Learning outcomes and the assessment criteria used to assess are shown below: A pass grade is achieved by meeting all the required defined in the assessment criteria for a pass for each unit.



In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor Indicative Characteristic/s Contextualisation
M1 Identify and apply strategies to find appropriate solutions Complex problems with more than one variable have been explored To achieve M1, you will have explored complex problems with more than one variable when carrying out an environmental audit for your chosen organisation. (Task 2.2)
M2 Select / design and apply appropriate methods / techniques A range of sources of information has been used To achieve M2, you will have clearly used a range of sources of information when assessing how business mission, vision, objectives, goals and core competencies inform strategic planning of your chosen organisation. (Task 1.1)
M3 Present and communicate appropriate findings The appropriate structure and approach has been used To achieve M3, you will have used appropriate structure and approach when carrying out SWOT and Value-Chain analyses. (Task 2.1)
D1 Use critical reflection to evaluate own work and justify valid conclusions Self-criticism of approach has taken place To achieve D1, you will have clearly demonstrated self-criticism of the selection of a strategy for your chosen organisation when justifying it. (Task 3.2)
D2 Take responsibility for managing and organising activities Activities have been managed To achieve D2, you will have demonstrated the ability to take responsibility for managing and organising activities by ensuring that deadline for this assignment have been met.
D3 Demonstrate convergent / lateral / creative thinking Innovation and creative thought have been applied To achieve D3, you will have clearly demonstrated innovative ideas and creative thoughts when presenting a new strategy for your chosen organisation. (Task 2.4)

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